Event description

Perspective 2025 Logo-01




For 2018, ASB Perspective 2025 will address the question: Is creativity the core element in transforming New Zealand’s food producers?

A growing number of new, innovative and tasty New Zealand-made products are lining supermarket shelves and are being exported around the world, giving consumers more options than ever. But what guarantees a product’s success both here and overseas? Is it the product, its production, the story, understanding who the consumers are and how the product works for them, the marketing techniques, or market strategies?

This breakfast-time event encompasses a round-table discussion between some of the primary industries top female leaders:

Komal Mistry, General Manager Fonterra Ventures

Dr Abby Thompson, CEO FoodHQ

Chanelle O’Sullivan, Entrepreneur, farmer and founder of NZ Farming Mums Facebook group

Midge Munro, Group Communications Manager Darling Group

Lynley Wyeth, Spring Valley Enterprises Director

Julia Jones, Farm Enterprise Specialist, KPMG & Chair of Perspective 2025

Discover more about Perspective 2025 speakers.

Tickets are $25 and can be purchased through Eventfinda.

Watch a replay of the 2017 event