Merino Lamb – Beyond The Wool
A unique product with a very exclusive supply, Cardrona Merino Lamb is bringing the pride of the high country to their local restaurants and markets.
Merino lamb is nothing like your regular chop. The sheep are grazed on the Central Otago high country, on a diet of mainly native grasses. The combination of a unique diet and terrain the sheep are run on, results in a texture and composition of meat far different to what you’d expect from your average lamb.
The fine-grained meat doesn’t have the same fattiness and the rate at which the lamb is produced is slower, consequently producing a more tender meat product.
There are five different farms throughout the Cardrona and neighbouring Valley’s that supply to Cardrona Merino. The decision to farm in the valley was a tactical one that has played to the benefit of Cardrona Merino Lamb. The high country valley’s contain seasonal sub-climates, which allow for year round supply of lamb.
The Cardrona Merino lamb team believe sharing the story of their natural product is very important. “Consumers want to know what they’re buying. A conscious consumer is a big focus here,” says Rob Ottrey, Sales and Marketing Manager. “The lamb is processed in Timaru and is sold to farmers markets and restaurants.”
The lamb is grown in one of the most picturesque landscapes of New Zealand and in keeping with this beauty, the meat is supplied to some of the most prestigious venues and guests, including Plate of Origin participating restaurant, Bracken.
With no current plans to wow the overseas market, Cardrona Merino Lamb is concentrating on expanding further across New Zealand, while still maintaining their grassroots feel. “We’re an old school style business, the product represents the love and care of the farmers, and the chefs showcase that quality”.
The number of farmers that are moving away from traditional methods of selling their lamb is growing. With more growers recognising the cost of production and the opportunities for independently marketing and selling a value added product. Through strategically selling and marketing they’re making an increased margin.
To find out more about Cardrona Merino lamb visit their website, cardronamerino.com.